Insights

Insights and ideas for today's B2B marketer

Case studies

Featured Case Study

ABB gets Unstuck with CaaS

Join us as we discuss a real-world application of the Campaign-as-a-Service (CaaS) solution.

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Lines, Leads, and Landmark Results

A small manufacturing company based in Scandinavia had a big challenge: How to create awareness and interest in the US for its field marking robots, which make applying lines to athletic fields all but child’s play.

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Big Results for Microbe Manufacturing Start-up

3Bar Biologics, a microbe delivery and manufacturing start-up, is in business to help farmers increase their yields. To grow awareness and demand for their proprietary technology—and their burgeoning company—they partnered with us.

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Buttoned Up for B2B Success

When retailer Express launched its B2B division to sell apparel directly to corporations, they accessorized the launch with Sudden Impact Marketing’s Campaign-as-a-Service (CaaS) solution.

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Cooling Systems Manufacturer Finds Hot Prospects

Learn how our Campaign-as-a-Service (CaaS) solution helped a leading manufacturer of cooling systems generate 648 leads in 90 days.

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Podcasts

Featured Podcast

Uncovering Opportunities in a Down Market

This podcast explores the reality of market downturns and the opportunities they often present. Sudden Impact Marketing President, Craig Conard, discusses why rough times are the right time to pivot your marketing and sales efforts.

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Featured Podcast

Dialing Up Marketing Success

This podcast explores the reasons why your best chance of building stronger relationships with your customers and converting new leads into new business is person-to-person communication. Added to your overall marketing mix, it’s the most effective way of communicating with contacts that convert.

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9 Principles for Effective Design

In this episode of Gloves Off, Creative Director, Mike Schmidt, uncovers the 9 principles of effective design hidden in every successful marketing communication piece.

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Campaign-as-a-Service for Industrial Marketing

This podcast explains the need industrial companies have for focused, aligned, and complete marketing programs.

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To Gate or Not to Gate: That is the Question

Learn the ins and outs of gating assets and how it can impact your marketing strategy.

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Strategies for More Effective Internal Product Launches

This podcast explores why internal product launches fail or succeed. Featuring client and agency perspectives about winning over the biggest skeptics.

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Articles

Featured Article

An Interactive, Virtual World To Connect Workers

A global sales conference hosted in a virtual world with avatars not only saves money, it creates deeper engagement and learning by participants.

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Cisco & Intel Partner On Tech B2B Magazine

Unleashing IT uses the best of both print and digital to generate market awareness and leads as part of a joint marketing program by two B2B technology giants.

Sudden Impact Marketing’s Founder Called to Marketing

Our success is based on solving our clients' B2B marketing challenges. Get to know our founder and the guiding principles that have served us (and our clients) well for 25+ years.

Marketing to CEOs: Harness the Power of Humor

The secret to delivering an effective sales message to CEOs? A little humor goes a long way. Get a veteran perspective on speaking to the CEO audience in this article for B2B professionals.

Additional Articles

Experts Share Their Thoughts on Effective B2B Lead Generation

There are three key ingredients to lead generation: technology, sales-marketing alignment, and branding/awareness. But which is more important than the others? B2B marketing experts share their choices and explain why.

Key Metrics for Determining Your Marketing ROI

Defining your annual marketing activities and budget requires understanding where your best leads are coming from and what they're costing you. However, it's not that simple.

Send Your Database to Boot Camp

If your marketing database isn't producing the B2B lead generation results your business needs, there are six things you can do to increase the performance of the database.

Short-Term Gains, Long-Term Wins: How to Measure Your Marketing Success

How you measure, and increase, the success of your B2B lead generation programs requires looking at three key components. Each plays an essential role in the ongoing success of your campaigns.

Co-Marketing: Where 1+1>2

Cooperative marketing is a cost-effective way to amplify your message, extend your market reach, and boost your brand. It's also an approach that information-gathering B2B prospects appreciate.

Breaking Down Silos to Build a Powerful Marketing Team

The key to developing better individual marketers is to expose them to various sub-disciplines of marketing. This approach strengthens overall knowledge, creates an understanding of process dynamics, and increases workplace empathy.

Commandments for Successful Account-Based Marketing Programs

5 Commandments for Successful Account-based Marketing Programs.

Clearly, We Need More Clarity

For B2B marketing agencies, clarity and communications are everything. Read six tips from a veteran team of marketers about how you can improve communication with your agency partner and ensure great results.

How Fast Can You Read This?

You're not likely to ever really capture your audience's attention if your content isn't written for skim readers. Here's what you can do to make content faster to consume.

The Forever Reign

Content remains king for effective B2B marketing programs. The secrets to successful copy are rather simple and the pitfalls are easily avoidable.

What to do When Brainstorming Goes Bad

Exercises to improve brainstorming sessions are plentiful. We've used several. What we found to work though goes well beyond just the activities to free the mind for a fuller pursuit of ideation.

Three Great Lies About the Digitization of B2B Marketing

B2B marketing technology solutions hold great promise for marketers who are willing to embrace the hidden costs and understand what's required to make these solutions work.

We had that Problem with Fax Blasts, too

How to improve results with your new B2B marketing technology? It might require a refresh on the marketing fundamentals.

To Improve Your Marketing, Be TOPS

Try the approach behind this acronym to help enhance your marketing campaigns and team. Believe us when we say we didn’t want to create one. But it works.

Look Here for “Hidden” Opportunity

There’s hidden opportunity within your existing customer base. Our team can help you find it.

If You Only get to Ask One Marketing Question, Make it This One

The most important question to ask when building your B2B marketing program sounds like a simple one; however, the detail it unlocks leads to more thorough exploration of audiences, competitive advantages, and market opportunities.

How I Learned to Love B2B Telemarketing

The best way to use telemarketing in B2B is not as a one-time activity, but as a long-term lead generation or nurturing program, built on a solid database-marketing approach.

How Not to Use Your Messaging Platform

Maximize the impact of your messaging platform with expert tips.

Bridge the Gap Between Lead Generation and Sales Results

To create a steady flow of leads, and help convert those into sales opportunities, you need to make a long-term commitment to your marketing program. That's challenging for marketers who are already stretched thin with responsibilities and lack sufficient resources for such efforts.

Data Hygiene Strategies to Drive Opportunities Now

Watch this brief webcast for busy B2B marketers interested in data hygiene strategies that create opportunities now.

5 Content Tips Inspired by 80s Hits

Unlock the secret to creating captivating content with our latest article. Make your next piece a hit with our expert tips and tricks.

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