Case Study

Cooling systems manufacturer finds hot prospects

It took some sleuthing, but Sudden Impact Marketing found the sales opportunities that Vertiv was searching for.

In this case study, we take you through a complex marketing journey that started with mining the client’s install base to find candidates and resulted in a campaign that created awareness, demonstrated value, and generated 434 sales appointments.

The Situation

Vertiv, a leading manufacturer of data center cooling systems, needed help mining their installed base to identify contacts and determine if these customers could benefit from a system upgrade.

The Results

648

Leads

434

Sales appointments

189

Information requests

25

Future call-back requests

8,011

Total contacts

1,067

Live contacts

928

Total companies reached

Bonus: Several engagements led to more opportunities for new systems in brownfield/greenfield sites.

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