Strategy — Segmentation

Targeted solutions aimed at client needs

By identifying customer attributes, such as beliefs, behaviors, values, needs, and motivations, we can present solutions in a manner that maximizes their appeal. While myriad criteria can be used to segment customers (e.g., demographics, geography, marketplace, industry, purchase patterns), we’ve learned that customer needs have proven to be the best predictor of the services customers are willing to buy.

We can help you define customers, determine their needs, and develop an approach to effectively engage—delivering the right message to the right customer at the right time.

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