Demand Generation — ABM Programs

Make a lasting impression with a targeted ABM campaign

In an age of information overload, it’s safe to say we all suffer from attention deficit disorder. Your customers and prospects included.

So how do you rise above the non-stop noise and ratchet up attention for your product or service? For more and more businesses, Account-Based Marketing (ABM) is the answer. In simple terms, ABM consists of two steps:

  • Target a company — identify a high value account with untapped or hidden potential
  • Tantalize its key stakeholders — create personalized content to drive active engagement

At Sudden Impact Marketing, we can help you with every aspect of your ABM program. With our 5 commandments for successful ABM marketing programs, we’ll help you:

  • Speak to the entire organization
  • Optimize content for account uniqueness
  • Feed your database with the contact information you need
  • Strive to create a sense of partnership
  • Be patient

Further Reading

To learn more about our ABM offerings, read our Founder Craig Conard’s The 5 Commandments for Successful Account-Based Marketing Programs blog.

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