Phone Engagement Case Study

Lines, leads, and
landmark results

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A small manufacturing company based in Scandinavia had a big challenge: How to create awareness and interest in the US for its field marking robots, which make applying lines to athletic fields all but child’s play.

We developed a campaign that relied heavily on phone engagement. After learning all about the product, our phone team pros began identifying and calling target contacts. Their ability to speak to the benefits of the product and how it works was a game-changer. Our team set up appointments and passed the leads to sales reps who then took the proverbial ball and finished with dazzling success. All in all, we built and fed their pipeline, netting the company a number of new customers in just three months. The client decided to continue the campaign and it's still ongoing today.

The Situation

An international client was eager to broaden its market reach within the US. Though they had reps in place, they needed help finding new targets, as well as qualifying leads and setting appointments for those reps.

The Results


Organizations identified


Conversion rate – prospect to lead


Leads created


Demo requests


Information requests


Scheduled callbacks

The Reaction

“From scripting to appointment setting to follow up, Sudden Impact Marketing has delivered a winning campaign for our sales team. Thanks to them, our reps are reaching prospects, giving demos and — best of all — making sales. We scored big by partnering with Sudden Impact.”

Marketing Manager

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