Insights and ideas for today's B2B marketer

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Case Studies
  • Lines, leads, and landmark results.

    A small manufacturing company based in Scandinavia had a big challenge: How to create awareness and interest in the US for its field marking robots, which make applying lines to athletic fields all but child’s play.

  • 5 Content Tips Inspired by 80s Hits

    Influenced by some favorite 80s hits, here are five gnarly, scroll-stopping content ideas to beat the odds and pump up engagement.

  • Big results for microbe manufacturing start-up

    Discover how Campaign-as-a-Service (CaaS) yielded a bumper crop of results for this ag start-up.

  • Time to optimize your installed base

    There’s hidden opportunity within your existing customer base. Our team can help you find it.

  • Case Study: Express for Business

    Hear the team recount how Campaign-as-a-Service (CaaS) outfitted Express with head-turning results.

  • Case study: Vertiv

    Learn how our Campaign-as-a-Service (CaaS) solution helped a leading manufacturer of cooling systems generate 648 leads in 90 days.

  • Case study: ABB

    Join Sudden Impact Marketing’s Dan Overly and Nick Liddil as they discuss a real-world application of the Campaign-as-a-Service (CaaS) solution.

  • 9 Principles for Effective Design

    In this episode of Gloves Off, Creative Director, Mike Schmidt, uncovers the 9 principles of effective design hidden in every successful marketing communication piece.

  • Campaign-as-a-Service for Industrial Marketing

    This podcast explains the need industrial companies have for focused, aligned, and complete marketing programs.

  • Dialing Up Marketing Success

    This podcast explores the reasons why your best chance of building stronger relationships with your customers and converting new leads into new business is person-to-person communication. Added to your overall marketing mix, it’s the most effective way of communicating with contacts that convert.

  • To Gate or Not to Gate: That is the question

    This podcast examines the lead generation process, and the ideal time to gate an asset. Sudden Impact Marketing Account Executive, Nick Liddil, explains the right time to capture information from a prospect.

  • Success Story: American Roller Company

    Deliver effective sales tactics with this training program.

  • Success Story: Sales Impact featuring the Value Impact Process

    See how our integrated training helped this supplier differentiate from the competition.

  • On-Demand Webcast: Data hygiene – it matters more right now

    Watch this brief webcast for busy B2B marketers interested in data hygiene strategies that create opportunities now.

  • Fewer siloes equals better marketing

    The key to developing better individual marketers is to expose them to various sub-disciplines of marketing. This approach strengthens overall knowledge, creates an understanding of process dynamics, and increases workplace empathy.

  • Co-marketing: Where 1+1>2

    Cooperative marketing is a cost-effective way to amplify your message, extend your market reach, and boost your brand. It's also an approach that information-gathering B2B prospects appreciate.

  • Short-term gains, long-term wins

    How you measure, and increase, the success of your B2B lead generation programs requires looking at three key components. Each plays an essential role in the ongoing success of your campaigns.

  • Send your database to boot camp

    If your marketing database isn't producing the B2B lead generation results your business needs, there are six things you can do to increase the performance of the database.

  • How to determine marketing ROI

    Defining your annual marketing activities and budget requires understanding where your best leads are coming from and what they're costing you. However, it's not that simple.

  • Expert opinions: B2B lead generation

    There are three key ingredients to lead generation: technology, sales-marketing alignment, and branding/awareness. But which is more important than the others? B2B marketing experts share their choices and explain why.

  • Humor helps when marketing to CEOs

    The secret to delivering an effective sales message to CEOs? A little humor goes a long way. Get a veteran perspective on speaking to the CEO audience in this article for B2B professionals.

  • Founder Craig Conard called to B2B

    Our success is based on solving our clients' B2B marketing challenges. Get to know our founder and the guiding principles that have served us (and our clients) well for 20+ years.

  • Cisco, Intel partner on B2B magazine

    Unleashing IT uses the best of both print and digital to generate market awareness and leads as part of a joint marketing program by two B2B technology giants.

  • From lead generation to sales results

    To create a steady flow of leads, and help convert those into sales opportunities, you need to make a long-term commitment to your marketing program. That's challenging for marketers who are already stretched thin with responsibilities and lack sufficient resources for such efforts.

  • Virtual meeting connects 50 countries

    A global sales conference hosted in a virtual world with avatars not only saves money, it creates deeper engagement and learning by participants.

  • How I learned to love B2B telemarketing

    The best way to use telemarketing in B2B is not as a one-time activity, but as a long-term lead generation or nurturing program, built on a solid database-marketing approach.

  • The best marketing question to ask

    The most important question to ask when building your B2B marketing program sounds like a simple one; however, the detail it unlocks leads to more thorough exploration of audiences, competitive advantages, and market opportunities.

  • We had that problem with fax blasts, too

    How to improve results with your new B2B marketing technology? It might require a refresh on the marketing fundamentals.

  • Lies about the digitization of B2B marketing

    B2B marketing technology solutions hold great promise for marketers who are willing to embrace the hidden costs and understand what's required to make these solutions work.

  • What to do when brainstorming goes bad

    Exercises to improve brainstorming sessions are plentiful. We've used several. What we found to work though goes well beyond just the activities to free the mind for a fuller pursuit of ideation.

  • The forever reign

    Content remains king for effective B2B marketing programs. The secrets to successful copy are rather simple and the pitfalls are easily avoidable.

  • How not to use your messaging platform

    How should you use your messaging platform to develop marketing content? Very carefully, and not word for word. We explain why.

  • How fast can you read this?

    You're not likely to ever really capture your audience's attention if your content isn't written for skim readers. Here's what you can do to make content faster to consume.

  • Clearly, we need more clarity

    For B2B marketing agencies, clarity and communications are everything. Read six tips from a veteran team of marketers about how you can improve communication with your agency partner and ensure great results.

  • Uncovering Opportunities in a Down Market

    This podcast explores the reality of market downturns and the opportunities they often present. Sudden Impact Marketing President, Craig Conard, discusses why rough times are the right time to pivot your marketing and sales efforts.

  • On-Demand Webcast: A Proven Approach to Increasing B2B Sales Win Rates

    Get the details on a unique approach to B2B sales training that helps organizations immediately put into practice the essential skills that produce more sales, more quickly.

  • Strategies for more effective internal product launches

    This podcast explores why internal product launches fail or succeed. Featuring client and agency perspectives about winning over the biggest skeptics.

  • The 5 commandments for successful account-based marketing programs

    Our advice for account-based B2B marketing? Be patient, persistent, and always target-specific. Good things will follow. Get the details by reading a B2B marketing veteran’s 5 commandments for ABM success.

  • To improve your marketing, Be TOPS

    Try the approach behind this acronym to help enhance your marketing campaigns and team. Believe us when we say we didn’t want to create one. But it works.