Vertiv Case Study

Cooling systems manufacturer finds hot prospects

It took some sleuthing, but Sudden Impact Marketing found the prospects that Liebert, a division of Vertiv, was searching for.

In this case study, SIM’s Dan Overly and Craig Conard take you through a complex marketing journey that started with mining the client’s install base to find candidates and resulted in a campaign that created awareness, demonstrated value, and generated 434 sales appointments.

The Situation

Our client, a leading manufacturer of data center cooling systems, needed help mining their installed base to identify contacts and determine if these customers could benefit from a system upgrade.

The Results


Leads

648

Sales
Appointments

434

Information
Requests

189

Future Call-Back
Requests

25

Total
Contacts

8,011

Live
Contacts

1,067

Total Companies
Reached

928

BONUS:
Several engagements led to more opportunities for new systems in brownfield/greenfield sites.

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