Vertiv Case Study
Cooling systems manufacturer finds hot prospects
It took some sleuthing, but Sudden Impact Marketing found the prospects that Liebert, a division of Vertiv, was searching for.
In this case study, SIM’s Dan Overly and Craig Conard take you through a complex marketing journey that started with mining the client’s install base to find candidates and resulted in a campaign that created awareness, demonstrated value, and generated 434 sales appointments.
Our client, a leading manufacturer of data center cooling systems, needed help mining their installed base to identify contacts and determine if these customers could benefit from a system upgrade.
Several engagements led to more opportunities for new systems in brownfield/greenfield sites.
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