In this episode of Gloves Off, Account Executive, Nick Liddil, discusses the decision of when to gate an asset, and provides key prompts to solve your problem.
As a B2B marketer, my success is often viewed and measured by the number of leads I generate for my clients.
No wonder I’m always thinking about how, when, and where to collect lead information—like you, I want success for my clients, my company, and myself (you know I’m gunning for that end-of-year bonus!).
In my client services role at Sudden Impact Marketing, one of my most active job functions is that of advisor. And providing advice/consultation on whether to gate assets is one of the most recurring subjects.
Sometimes, the answer is simple, though immediately obvious. Other times, there’s a rabbit hole of factors that go into consideration.
In any case, if you’re considering whether you should be gating a certain asset, new piece of creative, or sales enablement material, here are several prompts you can use to solve the gate conundrum. Starters below.