Marketing Technology and Development Services

Enable stronger campaign results with digital services built on marketing expertise

  • Our services:
  • Web Development,
  • Email Marketing,
  • Digital Advertising,
  • Marketing Automation,
  • Analytics and Business Intelligence,
  • Social Media Marketing,
  • Application Development,
  • Campaign Integration
B2B specialist tying together digital experiences

We’re a full-service digital agency with extensive experience in B2B marketing

We believe B2B digital marketing success comes down to this: be where your customers are, understand what’s working or not with your marketing, and be willing to make decisions and changes in real time based on that information to optimize your results.

Technology is always expanding, and so is our expertise. We’ll fearlessly tackle any new technologies you need us to, with 20+ years of technical experience to accelerate the learning process. We’re constantly evaluating new offerings to know which are right for B2B and which aren’t so we can help you pick the right tools to fit your business goals.

We’re also experienced in showing clients how to make the most of their existing technology tools. We’ve worked with many marketing technology platforms, are familiar with them, and know how to help you best leverage their capabilities.

We do whatever it takes to make your digital strategy work: build, source, integrate, optimize

Numerous technology solutions are within your reach at any given moment. A quick Google search and a few clicks are all it takes to sign up for a solution and get started using it.

But how do you know which options are best to fit your objectives and strategies? And, if you’re using multiple tools, how do you connect them and ensure that data can move seamlessly between them? All while complying with GDPR and other regulations?

When choosing from a plethora of options, we believe the guiding rule should be: “What will help get results?”

For some of our clients, it just means determining how to get more value from an existing solution. Others require us to act as a conduit between disparate teams or technologies. Some require us to build custom applications to accomplish the job.

In all cases, we use a problem-solving approach to help you find your unique answer. Build it. Source it. Integrate it. Optimize it.

We simplify your path through the digital world

Many marketers find themselves overwhelmed by what they should and shouldn’t be doing with technology, especially marketing automation solutions. And even more find themselves with a fast-growing number of piecemeal tools that can’t integrate with each other and don’t actually do what they’re supposed to.

According to a survey by B2B marketing research firm Ascend2, the top three reasons organizations haven’t started with marketing automation include:

55.6%

Lack of expertise or know-how

48.1%

Lack of human resources

33.5%

Lack of marketing automation strategy

Supporting campaign objectives through technology is what we do. We understand how technology impacts a campaign, and we can help you pick the right tactics and strategies based on your goals. From the small things that help optimize results—such as page structure, form placement, and other UX concepts—to larger considerations about platforms, technologies, and how to ensure tight integration with your existing systems and processes.

We’re experienced at ensuring all your systems connect and your prospects have a clear path through your various marketing avenues. And we pride ourselves on minding the small details such as tracking codes and email formatting that can cause large issues if left unchecked.

Our approach entails our digital team working closely with your marketing and technology teams. We can collaborate with your internal technical resources to understand what solutions are in use, how they’re being used, and what you’re trying to achieve. Doing so allows us to make smart recommendations about how to execute your campaign in alignment with internal processes and reporting or data sharing needs.

B2B technology specialists prepare for Kessel Run

Our digital services include:

  • Web development
  • Application development
  • Digital advertising
  • Analytics and Business Intelligence
  • Social media marketing
  • Email marketing
  • Marketing automation platform optimization
  • Campaign integration

READ ON TO LEARN MORE ABOUT OUR DIGITAL SERVICES.
OR TALK TO US TODAY.

Lead generation campaign approach

For lead generation, the secret is in the stack

To overcome the challenges commonly faced by B2B marketing departments, we offer a marketing technology stack service designed to give your lead generation programs the best chance for success.

It complements your existing processes, personnel, and systems, and succeeds by working independently of the internal activities that cause delays and adversely affect results.

Our technology stack is not a replacement of your marketing ecosystem. It’s a self-contained ecosystem that delivers a faster time to market and more agility to react and evolve in real time. And while it will work independent of your organization’s marketing technology systems and processes, it’s purpose-built to integrate with those same systems to ensure the flow of data to corporate platforms and databases.

Learn more about B2B marketing

FURTHER READING

The Three Great Lies About The Digitization Of B2B Marketing

Our digital marketing services

UX architects diagram website

Web development: Landing pages, fulfillment pages, and websites

We are a full-service web development agency, which means we do much more than code sites. We offer the strategic planning, UX knowledge, and content creation services you need to build marketing websites and campaign pages that help generate actions.

Our approach to web development uses time-tested direct marketing techniques and digital best practices to build finely tuned web experiences that inspire users to act:

  • Researching the audience who’ll use the site and develop a messaging strategy to capture their attention
  • Defining site goals and enabling analytics to rapidly inform you of the site’s successes and weak spots during the campaign
  • Creating persuasive web copy that feels like your experts wrote it
  • Designing and building the site within your brand and technology guidelines, with a focus on user experience best practices
  • Real, live, human site testing to work out any issues across devices and browsers
  • Site launch scheduling that meets your needs, with secure hosting on a variety of platforms through Amazon Web Services

Conversion rates are critical, so we build our UI to optimize them
Our UX approach is rooted in conversion rate optimization, ensuring that users don’t feel confused or lost when they reach your page, and that they know what action they’re supposed to take. Too many CTAs or linking options result in fewer actions taken.

Depending on the program objectives, we apply tracking technologies to identify users who are good prospects for remarketing efforts. By understanding what they’ve done on the web page, we can ensure we remarket only to viable prospects. For example, if a person spent only seconds on the page, they’re likely not a good prospect to invest your marketing dollar in. But if they spent a long time perusing your content, yet did not take the desired action, they are worth remarketing to.

We also know that not all websites need to sell a full suite of services, and not all ads need to pay off with six pages of content. In many cases, a single fulfillment page is all that’s needed. Our experience in supporting a wide range of campaign types and supporting various points in the buying process allows us to make smart recommendations about what has the best likelihood of success for you.

ANALYTICS ARE PART OF OUR FOUNDATION

As a direct marketing business, we place extreme importance on delivering data-driven solutions. Our approach is to build for analytics from the beginning of every campaign effort, and use real-time results to make ongoing adjustments and meet clearly defined KPIs.

Hypothesize, test, analyze, tweak. It’s a simple process, rooted in science, that has served us well.

While many digital agencies provide only vanity statistics such as clicks or impressions, we’re prepared to offer deeper insights—such as heatmapping to identify where users gravitate to on a page.

Finding the data points that show buyers raising their hands out of the crowd takes time, and oftentimes can’t be accomplished by an algorithm alone. Our skilled and experienced analysts can find the people you truly need to be speaking to.

B2B application developer works on code

Application development

We develop purpose-built micro-apps to solve specific customer marketing and operational problems. In fact, we use an in-house application platform that enables us to quickly develop and deploy these applications.

What do these applications do? Almost whatever you need them to.

For example, we built a suite of applications for a client that performs a variety of functions to make their lead generation program perform more smoothly. It streamlines data movement between systems to facilitate approvals and engagement actions, some manual, some automated. At any point in the leads approval and customer onboarding activities, client stakeholders can view and report on status.

Examples of purpose-built applications we’ve built for clients also include:

  • A student art contest application that enables our clients to manage the entire competition, from submission to judging.
  • An account mapping tool that helps our client map sales prospects and organizational structure.
Designer checks mobile email layout

Email marketing

We support the entire email marketing process—from crafting the message and story flow, to designing and developing the files, to executing the campaign and tracking results.

Since most people are viewing emails on their phone, we build responsive email designs that look great regardless of device, so your message or offer arrives as intended.

Before sending, we use a suite of tools to test each email across a variety of devices. We use those test results to iron out issues that might impact the reader. Other testing, such as spam testing, helps us ensure a better delivery rate.

We can produce emails in any file format you require, based on the intended use of your emails. For example, we can build portable files such as EML and OFT that field marketers and salespeople can send out from their individual accounts. Using this approach helps keep your messaging and brand consistent.

We can work to deploy email campaigns within your marketing automation platforms, and help you get more from them, too. We’re happy to provide the components you need, send you HTML files you can easily load into your platform, create templates for future use, or work within your platform to build and execute emails. Our testing process extends to marketing automation projects so we can ensure accurate delivery across email clients and devices.

Digital advertising expert assesses audience habits

Digital advertising

Digital advertising is a complicated yet effective way to conduct highly targeted marketing efforts. The platforms are always changing. Technical requirements constantly evolve. For busy marketers, it can be almost impossible to keep up.

Implementing and managing digital advertising is a time-consuming endeavor, too—especially if you’re learning the tools as you go.

We offer digital advertising services that help you get results without all the busywork. In addition to developing strategy, messaging, and content for digital ad campaigns, we can also run the machinery of the efforts for you. Our intimate familiarity with the tools and constant attention to platform changes means we can quickly and efficiently execute your campaigns.

We’ll steward you through the entire process—from planning to execution to refining your strategy based on data and implementing remarketing efforts.

Marketing technologists enable customer journey

Marketing technology stack support

To enable success today, you need to be able to deploy a full customer journey via marketing automation. Many of our clients come to us with a corporate CMS, CRM, or marketing automation solution—but many marketers and creatives find them restrictive.

We specialize in understanding the opportunities these tools offer, and their limitations. We have the expertise and experience required to push their capabilities without upsetting your IT team. We’ve integrated external landing pages with internal client marketing automation tools. We’ve integrated automation with an e-commerce platform. Our end goal is always the same: help clients realize the best return on their investment in marketing automation technology.

As you seek to fully understand what your tool can do, we can help you explore its opportunities and restrictions, and provide you with recommendations to maximize ROI. We also offer advice for how to best work with your marketing automation team.

Social media specialist crafts engaging posts

Social media marketing

Social media is a crowded marketing channel. It’s cheap and it’s relatively easy. Your audience is definitely there, because everyone is. So why doesn’t it work so well?

The popularity of social media isn’t vexing—but finding traction and results on it can be. It comes down to making sure you’re speaking to the right people and saying the right things. Content is everything.

We specialize in bringing your message to potential customers in an enticing way, encouraging them to enter the sales funnel. Our content services create the right messages and sponsored or organic posts for your goals.

Our digital team can help manage your sponsored posts and target them to your desired audience. We also offer the ongoing attention to detail and analytical approach that enables course-correcting tweaks to enhance results. Testing and refining over time is critical to social media success.

Ready to simplify, accelerate, and integrate your digital marketing efforts? Call us today