EXPRESS for Business Case Study

Buttoned up for B2B success

When retailer Express launched its B2B division to sell apparel directly to corporations, they accessorized the launch with Sudden Impact Marketing’s Campaign-as-a-Service (CaaS) solution.

Join us as we discuss how CaaS was used to help Express fashion a marketing strategy for the successful rollout of a professional, online retail program targeted directly to businesses.

The Situation

Develop a comprehensive marketing campaign to establish Express for Business as the go-to fashion supplier for business workwear.

The Results

$501,951

Total sales

$10m

Pipeline Opportunity

3,535,970

Total impressions

98,522

Site visits

493

Registered businesses

4,450

Registered users

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Services you're interested in:

Strategy

Brand

Content

Design

Web

Video

Marketing Technology

Demand Generation

Channel Marketing

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