Life Sciences
Addressing the specialized needs of The Life sciences Industry
Delivering dynamic, well-differentiated strategies and tactics aligned with the unique needs of pharma, biotech, and other healthcare organizations
You’re different. We get it.
So are we.
At Sudden Impact Marketing, we acknowledge and appreciate the specialized and distinctive needs of Life Sciences companies. We can help you determine, differentiate, and convey the value of your offerings within your unique ecosystem.
Our key senior staff members possess broad academic, research, and clinical experience within the life sciences—most notably in the areas of healthcare, pharmaceutical, biotechnology, and medical device-related communications.
Additionally, we are keenly aware of and adept at responding to the unique demands imposed by medical, legal, and regulatory review and accreditation requirements within the life sciences industry.
For more than 27 years, Sudden Impact Marketing has developed effective communication strategies and messaging platforms for leaders of highly specialized marketplaces. We translate that experience into actionable strategies to establish and maintain a viable presence for your organization and clearly differentiate you from your competitors.
Learn about the app we developed to help revolutionize healthcare at home
View appContact us to learn more about what SIM can do for you
Learn moreYou have a story to tell.
We can make it heard.
Your offerings are unique and crucial to the wellbeing of others. So, too, is your story. Let us help you tell it in a credible, compelling, and meaningful manner.
Our senior leadership has conducted positioning and messaging workshops, written messaging platforms and frameworks, and developed and executed brand strategy for more than 20 pharmaceutical, biotechnology, and implantable medical device companies from around the world. Leveraging this experience helps our clients say exactly what they want to say in a way their customers find relevant, meaningful, and compelling.
In addition to our work with companies that dwell exclusively within the life sciences industry, for our clients who have an established presence in other markets, we have developed healthcare-specific campaigns and led project-based initiatives to demonstrate their value and relevance within the life sciences marketplace.
Meet with one of our senior team members and learn more about what SIM can do for you
Contact us
Know your customer base.
We do.
To establish yourself as a trusted, capable, and desirable life science company, you must demonstrate knowledge of and express empathy toward your target audience.
We can help you establish and maintain such a presence through a combination of research, exploration, and effective communication.
That includes leveraging our experienced, knowledgeable staff and phone team—as well as our time-tested information gathering and survey efforts that have gleaned actionable insights based on real customer and prospect beliefs and behaviors.
Here's how we do it
Researching
your audience
Collecting demographic information and exploring psychographic details such as values, interests, attitudes, beliefs, and behaviors; analyzing behaviors and preferences that relate to your solution, product, service, positioning, or messaging.
Building
customer personas
Creating detailed customer personas that represent different segments of your target audience (including roles, responsibilities, backgrounds, care-abouts, and pain points), helping to make your audience more tangible and relatable.
Conducting surveys
and interviews
Gathering direct feedback through surveys and interviews to understand the needs, challenges, and desires of your target audience; using open-ended questions to uncover deeper insights and motivations.
Analyzing
data
Leveraging sophisticated analytics tools to track user behavior on your website or engagement on social media, then analyzing that data to identify trends and patterns that can provide valuable insights into your audience.
Creating content
that resonates
Tailoring your messaging, content, and marketing strategies to align with your audience's values and interests, using the language and tone that your audience relates to.
Showing
empathy
Crucially displaying genuine empathy towards your audience's struggles and concerns; employing a range of tactical approaches, including storytelling, customer testimonials, and content that addresses their pain points.
Providing
meaningful solutions
Offering applicable answers to the problems your audience faces, showing that you understand their needs and can address them effectively.
Testing and
refinement
Continuously testing and refining your messaging and strategies based on tracked feedback and data, and readily adapting as your audience evolves.
See what we’ve done to advance our clients’ competitive intelligence and prospecting, and get the most from their installed base.
Competitive analysisLearn more about how we target, research, and communicate with decision-makers to gather actionable insights.
Market researchTo speak with one of our team members about the full range of SIM capabilities, please complete our contact information form
Get connectedSamples and Successes
We eagerly accept the most vexing challenges. And we are prepared to deliver results-driven creative that elevates you and your offerings above your competitors. Here are just a few examples of how we’ve helped your peers.
Our latest life science engagement
Medidata is the leading provider of SaaS and data analytics solutions that support clinical research. Their products and services help research sponsors and investigators advance all stages of clinical trials.
Over the past year, we have completed four mutually satisfying projects with our Medidata clients:
Trial Design eBook and Factsheet
SIM researched, wrote, and designed two complementary pieces to help clinical researchers understand how Medidata can shorten the path from discovery to approval of novel therapies. Using Medidata Trial Design enables researchers to gain additional insights and evidence for the patient populations studied in their trials and accelerate time to market, lower risk, cut costs, and reduce patient burden.
CAR-T Clinical Trial Dimensional Mailer
SIM created a digital direct mail piece with a corresponding email and phone campaign to promote and set appointments for representatives to present Medidata’s ability to deliver innovative technologies that shorten the distance from trial to launch. An Apple watch was offered as a premium item that tied in the time component of the campaign messaging. This helped Medidata compellingly convey their capabilities that help clinical researchers accelerate trial completion and demonstrate the safety and efficacy of CAR-T therapy investigations, while meeting demanding regulatory expectations.
World Brain Tumor Day Promotion
SIM wrote social media posts for World Brain Tumor Day to communicate Medidata’s commitment to a future where brain tumor awareness is no longer needed because of innovations such as Medidata AI Synthetic Control Arm (SCA®). Medidata helped Medicenna Therapeutics (a clinical stage immunotherapy company) gain an unprecedented FDA approval for their Phase III clinical trial design combating glioblastoma.
SCRS Booth Invitation Mailer
In preparation for the 2023 Society for Clinical Research Sites (SCRS) Global Site Solutions Summit, SIM created an exhibit booth invitation communicating Medidata’s premium sponsorship of the SCRS Global Site Solutions Summit and its role in “elevating the site voice to improve the patient experience.” The invitation also informed attendees of the Medidata-sponsored sessions which conveyed how their “Experience Matters” approach helps bring smarter treatments and devices to patients sooner—and safer.
Additional Successes
Cisco
For Cisco, we wrote and designed a whitepaper entitled, "Combatting Cybercrime in Healthcare", along with a case study on "Improving Security Network Defenses While Serving Patients.", healthcare landing pages and email campaigns, and a white paper on the topic of healthcare cyber security.
NetApp
For NetApp, we scripted, designed, and recorded a healthcare webcast, and created a BrightTalk online seminar series focusing on Data Privacy for the Healthcare Industry.
Logitech
Our team has written new healthcare-focused positioning and messaging platforms for Logitech, a provider of video collaboration tools and computing peripherals, designed to fit the unique needs of healthcare providers, patients, and their caregivers—whether in-office, via telemedicine, or using a hybrid healthcare delivery model.
Logicalis
We completed an extensive Healthcare Branding Initiative for our Logicalis client, establishing Logicalis Healthcare Solutions. We created unique positioning, a differentiating identity, messaging platform, and descriptive content to guide their efforts to penetrate an extremely competitive healthcare IT market space.
Additionally, for Logicalis, we have created a HIMSS Healthcare IT Survey, authored EHR feature stories, produced a series of informational datasheets, designed a Healthcare Analytics infographic, developed Healthcare Workshop landing pages, created a Healthcare Transformation calendar, and developed an effective Epic Service Desk Campaign.
Health Care DataWorks
We established an attractive and authoritative positioning for Health Care DataWorks and its pioneering KnowledgeEdge product suite, which helps enterprise-level institutions take practical advantage of healthcare-focused data analytics. We assisted HCD in its efforts to deliver an Enterprise Data Warehouse that enables hospitals and health systems to effectively and efficiently gain deeper insights into their operations so that they can improve their quality of care and reduce costs.
CAS
For CAS Scientific Solutions (a division of the American Chemical Society) we are conducting an ongoing Feedback Survey to help their team understand the beliefs and behaviors of their customers and prospective customers—specifically exploring customers’ reasons for renewal or non-renewal of services. We are identifying and analyzing customer beliefs and behaviors regarding CAS solutions (specifically, CAS SciFinder, SciFindern and STNext®), providing insights into the customer decision-making that results CAS sales wins and losses, qualitatively and quantitatively assessing the CAS customer experience. Our accumulative findings are presented on a quarterly basis.
Contact us
Processing your submission...
All rights reserved. Privacy policy.
