Happy HoliDogs! | Sudden Impact Marketing

Here at Sudden Impact Marketing, we take pride in serving as an extension of our clients’ team.

Our clients' achievements bring us joy. Our success depends on their success.

Instead of celebrating our own accomplishments, we prefer to let others express their appreciation for our work.

In keeping with that tradition, this holiday season we invited our dogs to share their perspectives on Sudden Impact Marketing. This way, you can get to know us from their point of view.

So let’s meet them.

Click the heart next to your favorites and make their tails wag with appreciation!

Bella

Age: 10 months
Title: Collections Manager
Breed: German Shepard
Hometown: Westerville, OH
Human: Christine Kessler

Hi! My name is Bella. I’m a German Shepard pup who loves to work hard and play hard. I’m really good at running agility courses and I love being in the water. My number one job is taking care of my almost 3-year-old, Bear, so Christine can get some work done. I’m constantly using my herding skills on him so he doesn’t get lost. It’s also my job to collect all of his toys for quality testing purposes, making sure they are safe for him. I’m not super food motivated, but if you have a Pup-Peroni treat, I’ll be your friend, follow you around all day, and collect things from you, too!

Manny

Age: 3 years
Title: Events and Catering Manager
Breed: French Bulldog
Hometown: Upper Arlington, OH
Human: Heather Simonis

Hi, I’m Manny! My actual name is Emmanuel-Luc, which is completely pretentious I know, but that’s what happens when you come from a prominent show-dog family. I’ve chosen a different path, eschewing the bright lights and promenades of competition in exchange for the spoiled life of a self-proclaimed foodie. That’s how I get promoted from my job as (tree) Branch Manager, to my new role as Events and Catering Manager. I understand how to accommodate a wide range of cuisine preferences—especially my own. My typical day involves taste-testing to assesses the flavor, texture, aroma, color (okay, not color—because I’m a dog), and other food qualities.

Sadie

Age: 6 years
Title: Chief Security Officer
Breed: German Shorthair Pointer
Hometown: Sunbury, OH
Humans: Craig and Krista Conard

Pleased to meet you, they call me Sadie. I’m a full-time staffer here at SIM. My role is significant for the organization in keeping with my German Shorthair Pointer breed known for our versatility. My security duties include meeting everyone at the door with deep and threatening barks, which quickly turn into head-to-toe wiggling and trying to play. I also keep a sharp eye out for those menacing squirrels that scurry in front of our glass front doors. And I’m proud to say that during my 6-year assignment, we’ve never had a breach. I also assist with food safety. You’ll never get food poisoning on my watch. I voluntarily test any food left unsupervised on desks and tables—and wrappers left in trash cans. In fact, I often take these things into Craig’s office and deposit them at his feet, so he can see what everyone is eating. Like everyone else here, I take my responsibilities seriously.

Cain and Abel

Age: 4 years
Title: Greeting Committee
Breed: Mini Aussie Shepherds
Hometown: Plainwell, MI
Human: Scott Rachel

Hello there. My name is Cain. And although I am the firstborn, I am not a farmer. My brother Abel and I are natural shepherds. Like our namesakes, our temperaments and personalities are clearly different, but we are both equally loved—and loving. I am the protector and herder, while Abel is the greeter and lover of all guests. We are both inquisitive. And we ask difficult questions such as: How does Scott chase new SIM revenue while he’s sitting down? Like all SIM employees we share our team spirit and can-do attitude. What we lack in size, we make up for in energy, personality, and volume! Never far from the action, you might hear us in the background during some of our calls.

Franky

Age: 3 years
Title: Happy Hour Coordinator
Breed: Pug
Hometown: Dallas, TX
Humans: Adam Van Schouwen

Hi! Franky the Pug here. I used to run the streets of Dallas before getting snared by the dog catcher. During my life behind bars, I assumed my days of adventure were over until my human Adam bailed me out. Now I’m living large, traveling with him across the country in our mobile office. You’re sure to see me hanging out the window on our car rides. Or you might hear me during calls or Teams meetings. When we’re working, I sometimes have trouble finding a spot to hide my bone. That’s when my animated yelps and whimpers bring our team members together to collaborate on finding the perfect hiding spot. I try to include everyone. That’s teamwork. But it’s not all work. I take breaktime very seriously and I’m never hesitant to ask someone to play with me. And on Fridays here at SIM, you can count on me to use my super sniffer to stake out the best spots for happy hour.

Belle

Age: 13 years
Title: Senior Loyalty Officer
Breed: German Shorthair Pointer
Hometown: Sunbury, OH
Humans: Craig and Krista Conard

I’m Belle, and I’m one of the senior members of SIM, with 91 dog years of experience, I bring a wealth of wisdom to the office every day. Like other GSPs, I’m recognized for my loyalty and dedication, and I meet the bell every single day. I can’t tell you exactly how many meetings and calls I’ve participated in, but it numbers in the thousands. Now, I would be lying if I told you I haven’t slowed down a little—in fact, I nap every day. But I never bill our clients for that time. We’re vigilant, accountable, and honest around here. And I’ve learned my lessons. My days of chewing up CAT 5 lines and power cords are in the past. But I still accidentally unplug devices in the conference room. Seems like it’s darker under that big table than it used to be, so it could happen to anyone.

Lucy (a.k.a. Schnoodle)

Age: 4 years
Title: Assistant Creative Associate
Breed: Miniature Schnauzer/Poodle mix
Hometown: Sunbury, OH
Humans: Craig and Krista Conard

You can call me Lucy, or Schnoodle if you prefer. My role is to bring creativity and flash to the agency. I like to think my youthful energy is infectious and unlike the Shorthairs here, I never knock the wind out of anyone when I jump in their laps. I’m nothing if not expressive. And while I might be small in size, my personality is big. To help me stand out, my 21-year-old human littermate periodically dyes my fur in exotic animal patterns. Last year I was a Bengal Tiger, this year, a Snow Leopard, and next year we are talking about having me take on a superhero look (I’m partial to the Spider Man design, but we’ll have to wait and see). It’s that kind of flair that inspires people here at the office. You know, it a “think outside the kennel” kind of thing.

Wrigley

Age: Almost 3 years
Title: Curiosity Consultant
Breed: Australian Cattle Dog/Great Pyrenees mix
Hometown: Delaware, OH
Humans: Keith Flint

G’day! Wrigley is my name. And vigilance is my game. I embody the strongest characteristics of my combined breeds (and my SIM cohorts): I am ever-alert, clever, and tenaciously ready-to-work. I’m also loyal and affectionate. But most of all I am insatiably curious. I listen for anything that sounds out of the ordinary and I attentively keep watch over our space. And whether you can hear them or not, I’m continually asking questions (usually conveyed with my expressive ears). Sometimes I offer suggestions for what Keith can ask during his workshops. But mostly I ask questions like this: What’s that sound? Who’s out there? What’s that smell? When’s supper? And most of all: What is Keith doing when he stands in front of that window all day, tapping on a box? Is he thinking? Working? Looking to make sure that stinky black and white critter doesn’t come back into our yard? Between you and me, he wasn’t much fun to catch last time.

Titan

Age: 1 year
Title: Chief Happiness Officer
Breed: Golden Retriever
Hometown: Austin, TX
Humans: McKenna Pena

Hi there! My name is Titan. I’m a playful pooch who lives in the Capital of all Capitals, Austin, Texas. My un-official title should be "Facilitator of Fun." Here at our humble abode, while my mom spends her day talking to these voices coming out of the weird device on her desk, I take my Chief Happiness Officer role pretty seriously. I ease tensions and keep things light. You'll often hear me noisily slurping water during calls. And I can't resist a good tail chase or insisting on some playtime squeaking my favorite toys. My mission is simple: spread joy, laughter, and ensure that work and play coexist harmoniously.

Moose

Age: 5 years
Title: Unconventional Ideation Lead
Breed: Labrador Retriever/German Shepherd mix
Hometown: Sunbury, OH
Humans: Craig and Krista Conard

Hey, there. I’m Moose. And I’m SIM’s 100% virtual worker, which only makes sense because I joined the team at the beginning of the COVID quarantine. I might be half Lab and half German Shepherd, but I’m ALL fun. Like some youthful remote workers, my bosses are never quite sure what I’m actually doing or when it will get done. But like a lot of creative free spirits, I often deliver the unexpected—and that’s mostly a good thing. Outside of work, my recreational activities include excavating flower beds, returning home covered with mud after wallowing in the pond, or showing up bathed in skunk scent. And much like my SIM colleagues, I’m resourceful. For example: sometimes I bring home “free-range snacks” to share with others from my romps in the woods—but I’ve been asked not to go into that in detail. But it’s obvious to everyone that I always put the team first.

Cromwell

Age: 10 years
Title: MARTECH Strategy Consultant
Breed: British Bull Dog
Hometown: Westerville, OH
Human: Uncle Chuck VanSickle

Hey! My name is Cromwell. Cromy for short. I stay with Uncle Chuck when Mom and Dad are out of town. Uncle Chuck puts a sheet down and lets me lay on the couch. That’s where I go to supervise him. And whenever he says, “I’ll be right back after a quick call or brief meeting,” I think, “No worries, I’ll just be here on the couch.” Sometimes, we go on walks to discuss the latest MARTECH solutions Uncle Chuck is considering for SIM clients. Personally, I think Generative AI is over-hyped, but he says it could be a great tool for teams that are prepared to use it. And don’t get me started on my thoughts about GA4. He might like these things, but they offer me zero treats, so I’ll leave it to him to decide it they’re any good.

Happy Holidays from Sudden Impact Marketing and our canine colleagues.

We hope you have a safe, joyous holiday season with your loved ones.